How To Embed A Site Search

Install a search engine on a company's server, use a free or hosted third-party hosted search engine service, or tap into the major search engine tools like Google or Vertical Search Works. Daniel Burstein takes us through a variety of options for Web sites looking to embed a site search engine on their Web site. He takes the findings from research that the tech team at MECLABS explored after considering how to improve search on the MarketingSherpa site. For each option, he tells us about the advantages, such as customizable page results and no third-party advertisements, as well as disadvantages like needing PHP support on Web server.

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Tags: search
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