Polish Media Companies Join On Paywall

Mercury News, Wednesday, July 18, 2012 4:04 PM
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The Associated Press reports that several major Polish media companies are joining forces to put some of their best online content behind a combined paywall—an attempt to maintain revenue as print readership declines. The initiative, known as Piano, has already been implemented with success in Slovakia and Slovenia, where people pay a small one-time fee for unlimited access to a range of websites. Poland, with 19.5 million Internet users in a nation of 38 million, represents the first large market to try this pay model, and how it fares could determine whether it takes hold in other countries.

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