How To Limit Calls To Action
Limit social and email calls to action to make them more effective, such as "Follow us on Pinterest" or "Like us if you like us." Rand Fishkin provides tactical strategies that can help marketers make better decisions. Just as marketers wouldn't put a zillion "buy" buttons on an ecommerce page, site visitors should have to visit social and email sign-up pages where calls to action outnumber other information. Fishkin give us best practices to streamline processes, including limiting the email page to two calls to action and promoting where action is most likely to happen.