How Local Targeting Boosts Search Ad Performance

Search Engine Watch, Monday, July 23, 2012 11:52 AM
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Michael Boland talks with YP's David Kurtz about the company's new ads, and what they mean for national brands and local small-and-medium size businesses that want to focus on local, mobile campaigns. YP's new feature -- a store locator launched from display ads -- provides nearby locations and details displayed on customized landing pages, based on where the user stands.

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