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Link Building Internally

  • SEOmoz, Friday, July 27, 2012 1:57 PM

John Doherty explores the potential effects that Google's Penguin algorithm has had on internal links. He tells marketers how to target important pages to rank better for competitive terms, yet not become affected by algorithm updates. He also shares knowledge picked up optimizing sites in the travel industry -- particularly with regard to microsites and ccTLDs.

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