The Boisterous Business Of Business Insider

The Wall Street Journal attempts to take an unironic look at Web rival Business Insider, and its wily founder Henry Blodget. “It is far afield of what used to be financial journalism,” WSJ -- which knows something about the subject -- writes of BI’s sensationalistic fare. “But in the world of online news sites, traffic is everything. And to draw as many viewers as possible, Henry Blodget, Business Insider's chief executive and editor … believes that news needs to be fun.”

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