YouTube Getting $200M More For Premium Channels
Google is ready to invest another $200 million in YouTube’s premium channel strategy, The Wall Street Journal reports. That follows an initial investment of $150 million, which Google appears
to believe is already bearing fruit. “So far, Google likes what it sees from the eight-month effort,” WSJ writes. To lure more viewers and advertisers, YouTube has already launched about
100 new channels, this year.