YouTube Getting $200M More For Premium Channels

The Wall Street Journal, Tuesday, July 31, 2012 10:43 AM
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Google is ready to invest another $200 million in YouTube’s premium channel strategy, The Wall Street Journal reports. That follows an initial investment of $150 million, which Google appears to believe is already bearing fruit. “So far, Google likes what it sees from the eight-month effort,” WSJ writes. To lure more viewers and advertisers, YouTube has already launched about 100 new channels, this year.

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