Targeting Email Segmentation

MarketingSherpa, Tuesday, July 31, 2012 1:47 PM
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Christiana Care, a 1,000-bed health system based in Delaware, grew its database from two entries to 64,000 in four years and drove 3,000% return on investment by carefully choosing a marketing automation vendor, segmenting the prospects, and executing the effort. David Kirkpatrick takes us through the steps and describes the technology put in place to make it happen.

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