Associated Newspapers Unveils Mobile Shopping App
The Drum, Thursday, August 2, 2012 3:16 PM
Publisher of national newspapers and consumer websites, Associated Newspapers, has revealed it has signed a strategic deal with the Mobile Money Network to integrate its instant mobile checkout technology as part of a multi-phase initiative. The deal with MMN will allow for Associated Newspapers to develop additional revenue streams, drive direct response to advertising across its media properties and gain in-depth insight about its audience.
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