Measuring Return On Ad Spend

PPC Hero, Friday, August 3, 2012 12:24 PM
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Finding profitability in paid-search ads that generate leads relies on back-end data, according to Sean Quadlin. He provides insights into setting up a step-by-step analysis to identifying the specific search engines, networks and campaigns generating tangible revenue. He takes us through campaigns on Bing and Google to identify the differences in campaigns.

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