Around the Net
Measuring Return On Ad Spend
- PPC Hero, Friday, August 3, 2012 12:24 PM
Finding profitability in paid-search ads that generate leads relies on back-end data, according to Sean Quadlin. He provides insights into setting up a step-by-step analysis to identifying the specific search engines, networks and campaigns generating tangible revenue. He takes us through campaigns on Bing and Google to identify the differences in campaigns.
