AOL Relaunches Connected TV App, Improves Advertising Features
AOL on Friday unveiled version 2.0 of its connected TV app, which it is renaming AOL On, after the video hub the Web giant launched earlier this year. Among other things, the relaunch features a new design and interface that makes it easier for advertisers to insert pre-rolls within the app and across AOL’s various platform partners.
AOL On programming includes video content from the Web giant’s own properties, like HuffPost Entertainment, Moviefone and Engadget, as well as partners like Reuters, BBC, the Associated Press, Entertainment Tonight, CNET and Sugar, among others. AOL On’s full library hosts 380,000 short-form videos.
As part of the announcement, Samsung Smart TVs, Roku, and Sony will join seven other connected and over-the-top TV platforms carrying AOL content. The app for TiVo is currently in beta, and will soon work on its Premiere DVRs.
“Demand among advertisers for connected TV inventory is incredibly high,” said Ran Harnevo, senior vice president, video, The AOL On Network. “With this launch, we’re delivering on our promise of giving advertisers the tools to reach consumers across every screen in a high-quality, curated environment.”
Recent Video Daily Articles
-
TBS, TNT Will Start Live Video Streaming May 15, 10:37 a.m.
TBS and TNT will start offering live streaming of its cable channels, and offer mobile phone ... -
72% of Video Buyers Upped Spending Last Year, Adap.tv Semi-Annual Report Says April 11, 9:26 a.m.
Adap.tv this morning is releasing its semi-annual state of the industry report in New York, which ... -
Tremor's Kilgore Is New IAB Chairman Feb. 25, 9:45 a.m.
Randy Kilgore, chief revenue officer for Tremor Video on Sunday was tapped as the Interactive Advertising ... -
Innovid Touts Positive Effects of Interactive Pre-Roll Feb. 5, 2 p.m.
Advertisers that use interactive elements in their pre-roll benefit from higher engagement and completion rates, compared ... -
WaPo's New Executive Editor Says Paper Will Launch Political Video Channel Jan. 3, 4:10 p.m.
The Washington Post has announced plans to launch a video channel focused on politics this summer. ... -
Apple's iPhone 5 Has A Mountain To Climb To Surpass Samsung's Online Video Buzz Sept. 14, 1:40 p.m.
It may still be early days, but Apple has a long way to go if buzz ... -
DNC Beats RNC In Online Video Views Sept. 12, 3:17 p.m.
In the wake of the big party political conventions, the Democrats have trounced the Republicans on ... -
Martha Stewart Living Omnimedia Turns To Digital Video Sept. 11, 3:38 p.m.
Martha Stewart Living Omnimedia, which has been unprofitable for eight of the last nine years, is ... -
Report Underscores Netflix's Brand Loyalty Problem Sept. 7, 2:01 p.m.
Despite enjoying impressive usage among its user base, streaming media provider Netflix has a serious brand ... -
Report: YouTube To Bring Movie Rentals To Connected TVs Sept. 5, 4:54 p.m.
YouTube movie rentals are on their way to Connected TVs: on Tuesday, it was revealed that ...
Be the first to comment on " AOL Relaunches Connected TV App, Improves Advertising Features "
Leave a Comment