How A Fail-Fast Philosophy Led To High Returns

MarketingSherpa, Thursday, August 16, 2012 1:37 PM
  • Comment
  • Recommend
Subscribe to Around the Net in Search Marketing

ServiceMaster Solutions, a commercial cleaning and janitorial service, drove a 9% conversion rate and a 150% increase in lead generation through a direct-response marketing model. David Kirkpatrick explains how, starting with the willingness to try -- and possibly fail -- as long as it leads to a lesson learned. The tactical steps include testing and tracking internal responses to leads. The outcome produced a 1,500% return on investment for search engine optimization and 200% ROI on paid search.

Read the whole story at MarketingSherpa »

Be the first to comment on "How A Fail-Fast Philosophy Led To High Returns"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives