Bing On Windows 8 Changes Search
Microsoft revamped the search experience on Bing for Windows 8. The Bing team touts an immersive experience for users related to travel, news, finance, sports and more, but marketers and advertisers should find that better features increase conversions. The product begins shipping Oct. 26. It will turn PCs into touchscreens, and marketers will need to adapt search campaigns to the changes.