News Brief

DEV WATCH: Adap.tv Announces "Adap.tv Audience Unifier"

As initially reported in VidBlog on August 17, Adap.tv just announced its “Adap.tv Audience Unifier” that enables brands to buy targeted digital video ads based on TV viewing behaviors using “Nielsen Online Audience Segments – TV Viewing” tools. Adap.tv said it will use Nielsen’s cross-platform data across all types of video inventory.

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