Less Privacy
I believe the future of media will continue to be a powerful force in society. As much hype as we give the Internet, we can’t confirm that TV or radio will ever die out. As more new technologies emerge, the importance of television and radio only grows. I believe the true future of media will result in less and less privacy, as well as easier ways to be located. Every app update is a new way to “find” or “locate” your friends and followers. With media being the most powerful medium in the world, the future of media will include more ways of giving the public a piece of the power.
Jeroslyn Johnson, National Research Coordinator, National Sales, Clear Channel Media + Entertainment
Recent Future of Media Articles
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Why the Digital Advertising Industry Needs to Stop Complaining Oct. 2, 4:27 p.m.
For far too long, the digital advertising industry has been griping about how it’s an afterthought ...
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Frictionless Sharing 2.0 Oct. 2, 4:18 p.m.
We focus on multiplatform convergence, fragmented attention, and precise audience targeting when we talk about the ...
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The world's gone mobile; it's time advertisers followed Oct. 2, 3:26 p.m.
For the last two years, there have been more mobile phones shipped in America than there ...
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You Say You Want A Revolution Oct. 2, 1:38 p.m.
You say you want a revolutionWell, you knowWe all want to change the worldYou tell me ...
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The Future of Radio Oct. 1, 2:47 p.m.
If the past can be helpful in predicting the future, then there’s one thing we can ...
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Consumers Not Technology Oct. 1, 2:44 p.m.
A common belief is that technology will shape the future of media. I’d argue that the ...
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A New Balance of Power Oct. 1, 2:39 p.m.
With new technological possibilities and new habits of media engagement entering consumers’ lives, we are seeing ...
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The Impact of Mobile on Healthcare Oct. 1, 2:36 p.m.
A few months back, I was sitting in the emergency room with my parents when the ...
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To Engage with Consumer, Brands Stop Following Them Sept. 28, 2:24 p.m.
We’ve watched consumers pave the way for brands on the Internet for years.First, wherever eyeballs flocked ...
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Using The History Books as Our Crystal Ball Sept. 28, 2:20 p.m.
Surprisingly, the two driving forces that have most shaped media consumption and distribution over the past ...
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