The Dreamboard
If I could hop into my Delorian and visit the future of online media (let's say mid 2013) my hope is that I, along with my fellow advertisers, will have a clear and succinct dashboard that will show me all of our online marketing touch points. I'm talking organic search, paid search, CSE's, Affiliates, Email, Banner and Video impressions and clicks, Social, everything. Not just impressions, clicks, costs, and sales, but how all of it interacts. This Dreamboard, I'll call it, will show me what impact display has on search. It will show me what happens to paid search conversion rates when someone's been exposed to an online video. It will show me where to spend my company's advertising dollars for maximum overall efficiency. I won't have to do anything but drag some sliders and see how much I can add to next quarter's EPS. This Dreamboard will be so simple a caveman could do it. Then, of course, I'll have to hop back into my time machine and come back to 2012 to ensure said caveman doesn't take my job.
Recent Future of Media Articles
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Why the Digital Advertising Industry Needs to Stop Complaining Oct. 2, 4:27 p.m.
For far too long, the digital advertising industry has been griping about how it’s an afterthought ...
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Frictionless Sharing 2.0 Oct. 2, 4:18 p.m.
We focus on multiplatform convergence, fragmented attention, and precise audience targeting when we talk about the ...
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The world's gone mobile; it's time advertisers followed Oct. 2, 3:26 p.m.
For the last two years, there have been more mobile phones shipped in America than there ...
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You Say You Want A Revolution Oct. 2, 1:38 p.m.
You say you want a revolutionWell, you knowWe all want to change the worldYou tell me ...
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The Future of Radio Oct. 1, 2:47 p.m.
If the past can be helpful in predicting the future, then there’s one thing we can ...
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Consumers Not Technology Oct. 1, 2:44 p.m.
A common belief is that technology will shape the future of media. I’d argue that the ...
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A New Balance of Power Oct. 1, 2:39 p.m.
With new technological possibilities and new habits of media engagement entering consumers’ lives, we are seeing ...
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The Impact of Mobile on Healthcare Oct. 1, 2:36 p.m.
A few months back, I was sitting in the emergency room with my parents when the ...
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To Engage with Consumer, Brands Stop Following Them Sept. 28, 2:24 p.m.
We’ve watched consumers pave the way for brands on the Internet for years.First, wherever eyeballs flocked ...
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Using The History Books as Our Crystal Ball Sept. 28, 2:20 p.m.
Surprisingly, the two driving forces that have most shaped media consumption and distribution over the past ...
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