Online Retailer: Facebook Fans May Be Worth More

Online entertainment retailer has looked into quantifying the advantages that Facebook marketing can offer, with many of the current estimates on the monetary value of fans being woolly or wildly varying. Now, the retailer has found that Facebook fans could be spending up to 24% more in direct sales than non-fans. For itself, this equated to around £2 million worth of extra sales in 2011 which can be solely attributed to Facebook fans.

Read the whole story at Red Rocket Media » Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.