Online Retailer: Facebook Fans May Be Worth More
Red Rocket Media , Tuesday, August 21, 2012 3:30 PM
Online entertainment retailer Play.com has looked into quantifying the advantages that Facebook marketing can offer, with many of the current estimates on the monetary value of fans being woolly or wildly varying. Now, the retailer has found that Facebook fans could be spending up to 24% more in direct sales than non-fans. For Play.com itself, this equated to around £2 million worth of extra sales in 2011 which can be solely attributed to Facebook fans.
Recent Online Media Daily Europe Articles
-
Multimedia Tool Launches In Hungary May 22, 1:54 p.m.
A new visual storytelling tool, which enables users to bring together video, text and interactive polls ... -
Future Print Revs Down But Digital Way Up May 22, 1:53 p.m.
Consumer magazine publisher Future has reported a narrower pre-tax loss for the first half of 2013 ... -
Hyperlocal News Websites Get Carnegie Funds May 22, 1:52 p.m.
Five hyperlocal news websites have received £10,000 each as part of a new funding project. The ... -
Pirate Movie Sites Blocked By ISPs In UK May 22, 1:50 p.m.
Most of the UK Internet service providers (ISPs) have started blocking access to two websites accused ... -
'Derek' To Debut On Netflix In U.S. In September May 21, 1:12 p.m.
All seven half-hour episodes of the comedy starring Ricky Gervais - first aired on Channel 4 ... -
How They Hacked The Telegraph May 21, 1:10 p.m.
Telegraph Media Group employees began to receive emails purporting to come from external organisations. Containing a ... -
BBC Online Fails To Meet Target Of 65% May 21, 1:05 p.m.
Despite a surge in the use of BBC Online during last summer's London Olympics, the number ... -
Meanwhile, Over At Apple, The Irish Question May 21, 1:04 p.m.
Apple CEO Tim Cook will face tough questions today when he testifies before a Senate subcommittee ... -
Google Appears To Have Dodged UK Taxes May 21, 12:55 p.m.
The UK HM Revenue and Customs is initiating new lines of investigation into Google's tax affairs ... -
Planet Ivy Plans To Avoid Publishing Boring Things May 20, 3:51 p.m.
Under the mantra "don't publish anything boring", Planet Ivy has grown into a site with a ...
Be the first to comment on "Online Retailer: Facebook Fans May Be Worth More "
Leave a Comment