Apple Pulls 'Genius' TV Spots

Apple has pulled its “Genius” TV spots from its YouTube channel and from the marketing page for the Mac. The move comes after Apple stopped airing the controversial ads on TV, which were launched during the Opening Ceremonies of the London Olympics. The company's agency, TBWA/Media/Arts Lab, said at the time that the commercials were intended only for a “first run” during the Olympics. Critics complained the spots fell well short of Apple's best ad efforts in the past.

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