ITV Digital Director: ITV2 Image Needs 'Sprucing Up'

Speaking at the Edinburgh International TV Festival, Angela Jain discussed the brand position of digital channel ITV2, explaining that she would like to position it between e4 and BBC3. She said; “At one end of the spectrum you have e4 - they can be a bit snarky and a bit arty and edgy, and then at the other end you have BBC3 and because of their public service broadcasting commitment they do serious factual programming brilliantly. I admit though, our marketing image and positioning does need sprucing up."

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