AT&T AdWorks Aggregates Mobile, TV Data

Econsultancy, Tuesday, August 28, 2012 3 AM
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AT&T's ad network, AdWorks, which the company claims reaches some 181m unique users per month, is planning to roll out a new approach to this long-standing challenge in September. The telecom giant, which provides both television and mobile service to millions of Americans, says it has found a way to meaningfully bring together aggregate first-party data from TV and mobile usage to target online ads. 

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