Facebook Changes To Pressure Marketers
Facebook’s bold list of changes will put more pressure on advertisers to come up with compelling content and integrate themselves further into consumers’ lives. The big loser? The “Like,” which will have a smaller role in marketing, industry analysts say. One big change is that Facebook has added a control in the top right of each story that users can check to unmark a top story. Facebook will use that information over time to automatically edit the feeds.