Social Media Gain In Customer Interaction

Although Facebook currently remains the dominant social media channel, Twitter marketing will experience the largest growth in public loyalty in the coming year. Over a fifth of Brits (22%) have visited the Facebook page of a company they are loyal to in the past six months. In comparison, only 8% of people questioned had followed a brand they felt loyal to on Twitter. However, this number could double in the next year, with more people saying they will follow a company they feel loyalty to on Twitter in the next 12 months.

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