Deutsche Telekom Bundling Gives Spotify A Boost
Deutsche Telekom in Germany will in October launch a mobile service with bundled Spotify Premium account for €30 per month. Later, it will make Spotify Premium available as an optional extra for €10 per month. This is a great deal for Spotify, which launched in Germany early in 2012. Customers will be billed through their Deutsche Telekom subscriptions. That will reduce Spotify’s friction and ease its customer acquisition.