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Paralympic Athletes Blog For Samsung

Samsung has enlisted paralympic athletes to create social media content for the brands latest campaign, marketingweek.co.uk reports. The 50 selected athletes will create blogs and videos, using Samsung’s Galaxy Note tablet, for part of the brand’s ‘Sport Doesn’t Care Who You Are- Everyone Can Take Part- global Olympic campaign. The content will be published on Samsung’s Olympic hub, social media platforms, as well as the International Paralympic Committee and Locog sites.

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