How To Unpack Canonicals For Product Colors, Sizes
Rimm-Kaufman Group, Tuesday, September 4, 2012 11 AM
On the request of a Twitter tweet, Adam Audette lays out the correct SEO method to handle product versions, colors, sizes and variations on ecommerce sites. He provides a few example questions to ask before getting started, and tips on tools to use. He suggests basing all decisions on analysis, such as the site’s strengths, weaknesses, and obstacles, as well as business objectives and SEO goals.
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