Earned Media Will Matter Less

Recent Future of Media Articles

• Why the Digital Advertising Industry Needs to Stop Complaining  Oct. 2, 4:27 p.m.

  For far too long, the digital advertising industry has been griping about how it’s an afterthought ...

• Frictionless Sharing 2.0  Oct. 2, 4:18 p.m.

  We focus on multiplatform convergence, fragmented attention, and precise audience targeting when we talk about the ...

• The world's gone mobile; it's time advertisers followed  Oct. 2, 3:26 p.m.

  For the last two years, there have been more mobile phones shipped in America than there ...

• You Say You Want A Revolution  Oct. 2, 1:38 p.m.

  You say you want a revolutionWell, you knowWe all want to change the worldYou tell me ...

• The Future of Radio  Oct. 1, 2:47 p.m.

  If the past can be helpful in predicting the future, then there’s one thing we can ...

• Consumers Not Technology  Oct. 1, 2:44 p.m.

  A common belief is that technology will shape the future of media. I’d argue that the ...

• A New Balance of Power  Oct. 1, 2:39 p.m.

  With new technological possibilities and new habits of media engagement entering consumers’ lives, we are seeing ...

• The Impact of Mobile on Healthcare  Oct. 1, 2:36 p.m.

  A few months back, I was sitting in the emergency room with my parents when the ...

• To Engage with Consumer, Brands Stop Following Them  Sept. 28, 2:24 p.m.

  We’ve watched consumers pave the way for brands on the Internet for years.First, wherever eyeballs flocked ...

• Using The History Books as Our Crystal Ball  Sept. 28, 2:20 p.m.

  Surprisingly, the two driving forces that have most shaped media consumption and distribution over the past ...