Tesco Follows Rival Into EBooks Market
The company paid £4.5 million to acquire Andy McNab's digital books store Mobcast. The purchase of Mobcast, founded by Bravo Two Zero writer McNab in 2007 with Tony Lynch, marks the latest expansion of Tesco's digital entertainment offering. This follows the acquisition of the TV and movie downloads company Blinkbox in 2011 and a deal to buy the We7 digital music streaming service this year. Tesco said that buying the Mobcast platform will "offer our customers even more choice in how they buy and enjoy books".