How Citizen Connects Consumers With Retailers

Timeliness requires precision. The ad must reach the consumer at the precise time or risk losing the conversion. Citizen Watch's challenge to develop a one-on-one relationship with consumers led the manufacturer to social media to build an active online community of 70,000 loyal customers. Courtney tells us how the company developed the mobile strategy to search and connect 3.3 million consumers to local retailers and products.

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