The iPad book 'Mayoral Medal Heroes 2012' is dedicated to "recognising the six inspirational people who were awarded a Mayoral Medal by the Right Worshipful Mayor of Lincoln". The free, multimedia iBook features interviews and photos with all the winners of the awards, as well as a photo gallery and video from the event. The iBook was created by Stonebow Media, publishers of The Lincolnite, a digital-only news outlet launched two years ago.