Why Curation Will Matter
We live in a digital world today of increasingly information clutter. We've moved from hundred's of branded TV channels on TV to millions of websites and it's growing at an explosive rate.
With this influx of
global information, our consumption patterns are also changing and we're engaging now at a more rapid pace, from multiple web-connected devices where we snack on
content in a never-ending buffet line.
Everyone is a publisher now -- blogging, tweeting, commenting, sharing. While the access to real-time information, diverse opinions and rapid
commentary provides an almost endless feed of information
for any desired topic, there's an inherent issue of who's opinion to trust. Who's speaking, writing and commenting? Is it a
friend? A friend's friend? Is it a politically-oriented Super PAC? A savvy marketer, a computer algorithm or an experienced journalist? Curation is fast becoming and will be the
ultimate equalizer. The skills of a great curator have a lot in common with professional journalists and editors -- research, judgement, experience and knowledge of the topic being covered.
Audiences crave information but they also demand easy, convenient and well packaged formats. There's a new opportunity emerging -- who will be the trusted filters (and brands) of the future?
Matthew Kumin, CEO of PublishThis
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