Google Updates Mobile Ad Features
Google Mobile Ads, Wednesday, September 12, 2012 10:29 AM
Google recently launched several mobile app promotion features aimed at helping marketers create app promotions in AdWords. Some of the tools include CPA bidding with conversion optimizer. Chrix Finne takes us through the process of using the tools, and explains that Google has optimized text ads for Android and iOS apps to include more information about users, and how app advertisements are now automatically updated with the latest information like reviews and ratings.
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