Prototype Of 'Smart' Newspaper Released

Journalism.co.uk, Thursday, September 13, 2012 1:58 PM
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A print version of the Lancashire Evening Post has been created with a button to allow readers to press the newspaper and play audio. The "smart" newspaper is the latest prototype from an 18-month research project led by the University of Central Lancashire. Called Interactive Newsprint, the project aims to find a way of connecting a print newspaper to the internet, which researchers believe could offer news organisations new ways of discovering exactly which articles and adverts readers are interested, much in the same way as they gather audience data from content viewed online.

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