Paid-Search Best Practices Gone Wrong

Always expand a keyword list, but over time ad groups can get out of control. If marketers use this practice they need to look for new keywords rather than expand the list. Add new ones, but remove the old ones. Keep ad groups to four to improve quality scores. The hour-long webinar provides seven tips on righting the top seven of the worst paid-search "best" practices.

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Tags: search
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