Holiday 2012 Tips You Might Overlook

Holiday campaigns this year will likely include digital coupon and rewards programs. Michael Amar provides a list of questions that marketers may want to answer before getting started. Begin by determining campaign objectives. Then map out traffic plans, create viral promotions, and align digital campaigns with online and offine brand stategies. Consider iTunes and Amazon gift cards as an incentive to increase loyalty or sign-ups for email and SMS referrals.

Read the whole story at Econsultancy »
Tags: coupons, search
Recommend (3) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.