Google Segmentation Retargeting Tips

Search Engine Watch, Wednesday, September 26, 2012 12:22 PM
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Remarketing or retargeting provides marketers with an opportunity to reconnect with consumers who visited their brand's or company's Web site. Marc Weisinger tells us that Google made it easier to set up and start using their tool and features. He walks through the setup and explains segmentation tactics that were not previously possible.

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