Amazon Goes Green With Vine.com
Balancing out its ecommerce empire, Amazon.com is going after environmentally conscious consumers with Vine.com. “Vine will sell everything from cleaning supplies to baby accessories, beauty
supplies and clothes -- as long as they are green,” The New York Times’ Bits blog reports. Vine is part of Quidsi, a network of ecommerce sites -- including Diapers.com, Wag.com, and
YoYo.com -- which Amazon bought in 2010. Catering to other civic-minded shopping trends, Bits reports, Vine features sections stocked with fair trade products, as well as products made within 100
miles of a shopper’s home.