Amazon Goes Green With Vine.com
The New York Times, Thursday, September 27, 2012 12:04 PM
Balancing out its ecommerce empire, Amazon.com is going after environmentally conscious consumers with Vine.com. “Vine will sell everything from cleaning supplies to baby accessories, beauty
supplies and clothes -- as long as they are green,” The New York Times’ Bits blog reports. Vine is part of Quidsi, a network of ecommerce sites -- including Diapers.com, Wag.com, and
YoYo.com -- which Amazon bought in 2010. Catering to other civic-minded shopping trends, Bits reports, Vine features sections stocked with fair trade products, as well as products made within 100
miles of a shopper’s home.
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