Gov. Puts Child-Tracking On Notice
The government is reportedly ready to drop the hammer on data-driven, kid-focused online marketing. “The moves come at a time when major corporations, app developers and data miners appear to
be collecting information about the online activities of millions of young Internet users without their parents’ awareness,” The New York Times reports. In response to growing privacy
concerns, The Federal Trade Commission is moving to overhaul rules, which experts say have not kept pace with the growth of digital marketing tactics.