The launch of the magazine comes a year after the British Journal of Photography launched a bespoke quarterly iPad edition. It has been such a success that iPad subscriptions to BJP now equal print ones. Future revealed yesterday that sales of digital editions on Apple devices have now passed £5m since Apple Newsstand was launched in October 2011. Photography Week is aimed at an international audience and is priced at £1.49 per issue, or £19.99 for an annual subscription, as the company strives to become a “predominantly digital business continues”.