Independent's U.S./Canada Paywall Failing
Journalism.co.uk, Sunday, September 30, 2012 8:15 AM
The Independent's experiment metered paywall, which only applies to readers in the US and Canada "has not delivered on the ambitions from a revenue standpoint", according to managing director for digital Zach Leonard. Leonard said almost a year on from the launch of the trial, which could have been rolled out to other regions if successful, the title is now reviewing the model "with the most likely outcome of removing it". The metered model was set up to allow readers to access 20 articles before payment was required.
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