Cook's Mea Culpa Signals "Nicer" Apple
Pando Daily, Monday, October 1, 2012 10:45 AM
With his letter of apology, last week, Tim Cook singlehandedly stemmed criticism over Apple’s Maps debacle, and ushered in a new, friendlier era for the company that Steve Jobs built. Or, at least, that’s according to Pandodaily’s Farhad Manjoo. “In a single succinct, sincere, and brilliant note, Tim Cook … put Apple’s Maps fiasco to bed,” Manjoo believes. “He offered a clear assessment of the problem … took full responsibility for it… put forward a heartfelt apology … and gave customers an easy, pretty-good short-term solution to the problem.” For Manjoo, the move suggests that Cook’s Apple will be “a more clear-eyed, pragmatic, and … nicer place.”
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