B2B Marketers Spending Less Time With Paid Search

While some are not convinced that SEO is a dying art for B2B marketers, Uri Bar-Joseph gives us reasons why he believes paid-search marketing is on its way out. He cites a recent Optify study that shows results for paid search as scoring the lowest on many questions related to time spent on tactics. For example, 57% of marketers spent no time on paid search, and only 4% spent more than 15 hours per week.

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