7 Paid-Search Holiday Prep Steps

Research firm eMarketer suggests this year’s holiday season will see a 16.8% increase in sales compared with last year, according to Kayla Kurtz. She guides us through the steps, such as putting the plan on paper first and then building out modified versions of terms, explaining each. Kurtz suggests uploading the campaign into the paid-search account to make the final settings decisions before completing the account structure. The seven tips include copy stucture and landing page overhauls, and suggestions on eliminating unwanted traffic through negative keywords.

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