How Marketers Allocated Budgets In August
Marketing Pilgrim, Wednesday, October 10, 2012 3:36 PM
Frank Reed points to a report from eTail that explains what attendees to a recent conference spent marketing budgets on in August. The study shows 48% invested in SEO, paid and site search; followed by 32% in mobile and 32% in email. Other media, such as social, Web analytics and data, and multichannel strategies also gained high percentages.
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