Nuts Intros Premium Online Payment Model

Publishers IPC Media declined to comment on what content will be paywalled, but a report on Media Week said that a “number of videos” will be available in a “Nuts VIP section” on the website “that have been created by the title’s editorial team and are available on a pay-per-view basis”. Publishing director Jo Smalley said: “Driving publishing revenues in the digital age is an increasing priority”.

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