Paid-Search Predictive Research

Predictive keyword research for paid-search campaigns caught the attention of Jeff Allen after Rand Fishkin wrote an extensive piece on the topic. He points to a few methods recommended by Fishkin and then adds a few of his own, such as looking at conference topic titles and analyzing patterns in sales calls. He also notes that lead-generation companies can use predictive keyword research to find cheap clicks and take advantage of large spikes in traffic.

 

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