Pinterest Provokes Shopper Desire

A full 69% of online consumers who visit Pinterest have found an item they’ve bought or wanted to buy, reports AllFacebook, citing new data from Bizrate Insights. Compare that with the 40% of Facebook users who expressed a similar desire to spend, and Pinterest’s power becomes clear. “Pinterest has proven to be a more reliable ecommerce conversation starter than the social network,” AllFacebook writes. The study also found that an overwhelming percentage of people visit Pinterest over Facebook to get purchasing inspiration.
 

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