What does it mean to maximize a company's digital marketing teams? Jani Rayner gives us five ways. Of course she plugs IgnitionOne's platform, but marketers can carry out the insight within the tips to get teams talking. For example, not a difficult task in theory, but physically getting teams in display, social and search to work together can be quite a challenge. Start with cross-channel meetings. Exposure to each other's tasks can help teams increase their skills and knowledge to offer a fresh perspective on workflow and strategies.