Stop Link-Building; Start Earning Links
SEOmoz, Friday, October 19, 2012 4:45 PM
Rand Fishkin looks at old link-building practices and link-earning strategies to help marketers move into new tactics that could help sites remain relevant in the search engine results pages to drive traffic. He believes Google is trying to eliminate the practice of link-building and renew the practice of link-earning, pointing to so many marketers embracing content marketing.
Recent Around the Net in Search Marketing Articles
-
Meet Evidon, Ghostery's Parent Company June 19, 12:47 p.m.
Evidon, which bought Ghostery in 2010, helps companies improve their use of "tracking code by selling ... -
Making Redirects As Simple As Change Of Address June 18, 5:58 p.m.
301 redirects can clean up messy architectures, solve outdated content problems, and improve user experiences when ... -
Amazon Launches Electronic Birthday Gift Cards On Facebook June 18, 12:49 p.m.
Amazon Tuesday introduced the Birthday Gift giving feature allowing friends to surprise friends and relatives on their ... -
Brands Missing Op In Twitter Vine? June 18, 12:47 p.m.
Vine, with its 6-second short videos, could provide another targeting option in Twitter for brands. John ... -
How Bing Voice Search Got Faster, More Accurate June 18, 12:43 p.m.
Bing has made voice search on Windows more accurate and twice as fast through technology called ... -
Cannes Going Branded Content June 17, 2:49 p.m.
Will search marketers head to Cannes Lions next year? That's the first thing I thought after ... -
How Google Promotes An Entrepreneurial Culture June 17, 12:15 p.m.
Google has created its own YouTube "intern" series where viewers can follow five real interns during ... -
The Stuff In Google Glass June 14, 2:51 p.m.
A hardware teardown reveals the components and technology in Google Glass, a head-mounted voice-controlled Android computer ... -
Bing Gains Market Share, According To comScore June 12, 1:32 p.m.
Microsoft's Bing search engine took a 17.4% piece of the U.S. search engine market in May, ... -
How Much Will Marketers Spend On Mobile, Desktop Ads? June 11, 1:44 p.m.
eMarketer estimates U.S. digital ad spending will rise 14% to $41.9 billion in 2013 -- and ...
Be the first to comment on "Stop Link-Building; Start Earning Links"
Leave a Comment