First Page Bids: Numbers That Marketers Should Question

Sean Quadlin thinks marketers should stop using Google's first page estimates to set bids. This metric provides an estimate of where marketers should set bids to win as many auctions as possible. Winning the bid serves the ad on the first page of search results. He tells us why it's not necessary and provides alternative tactics. The post appears in a series about numbers that marketers should question.

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Tags: ppc, search
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