Turning Test Leads Into Profit
MarketingSherpa, Thursday, October 25, 2012 11:41 AM
Creating opportunities resulting in cash flow with limited cash can be challenging for any startup, but Scale Computing, bootstrapped by a group of entrepreneurs, found a way to balance lead generation with a tight budget. David Kirkpatrick tells us how the company turned test leads into $500,000 in revenue, a 20% teleprospecting connect rate, and $5 million in venture capital funding within six months.
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